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Timely tips and techniques to increase response and conversion |
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Excerpts from conversations with industry experts on solving problems, communication techniques, branding, and more |
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A Wall Street Minute: short insights on using the news to stay in front of your clients and prospects |
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| This report outlines many money-wasting marketing mistakes made today, and how a simple switch in thinking can bring you closer to your customers and prospects, resulting in better response, higher conversions, and bigger ROI! | |
What Apryl Parcher's Clients Have to Say
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"I featured one of Apryl's products as a premium during an e-mail campaign for a recent book launch, and it helped me gain the #2 spot on Amazon's Best Seller List. The
enthusiasm and professionalism she brings to her copywriting reflects well on any business, and I'll definitely partner with her again."
Bob Bly Freelance Copywriter Called "America's Top Copywriter" by McGraw-Hill |
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"I hired Apryl to create website copy for two of my clients, as well as my own website. She did a terrific job of appealing to potential buyers on an emotional level to grab their interest, while keeping the copy completely professional and logical to inspire trust and confidence. My clients were very happy. More importantly, however, Apryl has taken the time to educate herself about search engine optimization, and how critical the page copy is when working to optimize a web page for the search engines. Armed with a well-researched keyword list, Apryl always creates web copy that is both compelling and effective at driving traffic to a website to increase sales. In the end, this is what really makes clients happy, and she has earned my trust as a valued partner." Jeff Harrison WSI WebSpecialist Havre de Grace, MD |
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"Whether she's writing for a homeopathic treatment or a nutritional supplement, Apryl gets into the heads of our customers and speaks their language. She also works with our legal department to make sure our marketing messages are compliant with FDA rules-and her controls are working.we've seen a 30% increase in sales using Apryl's copywriting skills for our websites and email campaigns."
Gary McNelley Health Buy, Inc. Burbank, CA |
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"Apryl is a talented, reliable writer. She turns in high-quality work and consistently meets deadlines. We look forward to working with her for years to come."
Holly Smith Maryland Life Magazine |
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"I had always written my own advertisements and brochures. But when I updated my Website and brochures, I decided to ask Apryl to write the new content. She really did a great job. Apryl was able to observe my business as a potential client would, and then she drafted language to address the potential client's needs and concerns. Seeing the business as a potential customer is something that most business owners just can't do."
Peter Kirsh, Esq. Kirsh Title Services, Inc. The Law Offices of Peter Kirsh |
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"When it came time to develop our company brochure, Apryl was able to describe what we do in a way no one else could. She provided a clear, succinct description of our offering in a cost-effective, professional manner."
Paul Reed Consulting Solutions, LLC |
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"Apryl Parcher is a true professional who listens, takes notes, researches, plans and prepares. She is a small business advocate and my best comrade when it comes to promoting College Funding Services, Inc. I would highly recommend her services to any businesses. You'll be extremely happy with the results."
Michael Garrity College Funding Services, Inc. |
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"Apryl Parcher faithfully partnered with my dream of publishing a quality local magazine. She is a consummate wordsmith, and a workhorse editor that sets the highest of standards."
Ed Belote, Sr. Cecil Soil Magazine A product of Back Porch Publications, LLC |
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"In my newsletter, Apryl captures the essence of what I do beautifully; right down to the conversational tone and language.it's as if the words came out of my mouth."
Chris Sopa Chris Sopa International, Inc. |
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"I needed a website quickly, and Apryl not only worked with my web designer for just the right copy, but used elements of the website to give my company brochure the same look and feel-a great package."
Glenn Arrington Group Benefit Strategies, LLC |
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"Apryl Parcher was a wonderful addition to the 2007 MidAtlantic Direct Marketing Conference held in Solomons MD. She organized and taught a workshop at the conference on "Marketing your Farm Market - A Targeted Approach". Evaluations from that workshop were extremely positive and included comments such as increased: promotion of their business, direct mail contacts and targeting consumers. Apryl is very knowledgeable in her field, professional and great to work with."
Shannon Potter Dill Maryland Cooperative Extension, Talbot County |
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