Here are samples of Apryl's small business marketing articles, website copy, and direct mail marketing materials:

• View Osteodenx™ Bio-Replenishment Ad (PDF) • View NIKKEN Aqua Pour™ Filter ad (PDF)	Nikken Independent Wellness Consultants Health and Wellness Newspaper Insert Part of an ongoing, multi-stage advertising campaign for a new bone health product, Osteodenx™, this display ad ran in a “wellness magazine” insert for a daily newspaper. Magazine Display Ad for Healthy Water Used as a flyer and as a display ad in a regional glossy bi-monthly magazine.
• View Mailer (JPG) • View White Paper (PDF)	Philadelphia Lighting Maintenance Company Direct Response Mailer This lead generation mailer was designed after the company sent out a straight letter to 500 local businesses to test the market. Once the control is established, the company plans to expand and test other versions in various markets. White Papers: Lead Gen 5 Costly Retrofit Mistakes and How to Avoid Them is an expansion of a tri-fold print brochure the company had in stock. Designed as a bait piece for their Direct Response Mailer, the report touches on several energy-saving topics of high importance to the target market.
• View Air Liquide PR (PDF) • View Aronomink PR (PDF) • View Barkitecture PR (PDF) • View Bernardon Website	Bernardon Haber Holloway Architects PC Press Releases: Air Liquide Center, Aronomink Golf Club, and Barkitecture Designed to keep the firm in the news, these PRs are a sampling of those developed to announce timely projects, and were released to the firm's publicity file as well as on the web through PRWire. Campaign over one year's time has resulted in publication in several magazines and newspapers, both regional and national.
• View Brochure - Outside (PDF) • View Brochure - Inside (PDF) • View Website	Kirsh Title and Law Office of Peter Kirsh Web Copy and Tri-Panel Brochure With a unique specialty in Real Estate Law, Peter Kirsh wanted an up-scale brochure to hand to realtors, bankers and others who refer both residential and commercial clients to his firm. When it came time to revamp his website, he asked me to provide that copy as well.
• View Brochure (PDF) • View Website	Group Benefit Strategies, LLC Web Copy, Tri-panel Brochure, Audio Scripts for On-Hold Messages GBS is an independent broker of group benefits products across three states. This is a multi-faceted industry that lives or dies on customer service and differentiation, which we established across all mediums.
• View Press Release (PDF) • View Website	University of Delaware (Agriculture Division) Web Copy and Press Releases Client struggled to establish a consumer-oriented website designed to bring together Fresh Farm Marketers, Growers and Consumers across the Mid-Atlantic. I introduced him to an accomplished web designer, then worked together with the designer to provide most of the copy for the website. Sent out periodic PRs ahead of and during site launch.
• View Home Page Copy • View Benefits Page Copy	A. C. Meeks Company Web Copy for Poodle-Loo Poodle-Loo was invented by a small-dog owner as a natural alternative to "pet potties" for small dogs, giving them a portable, natural grass area on the porch or deck to use that is convenient for the owner. A fun product to think up benefits for! Home page written from dog's point of view.
• View Postcard (PDF) • View Newsletter (PDF) • View Mailer (PDF)	Milburn Orchards Postcard and Mailing Campaigns, Annual Newsletter This 100-year-old orcharding family wanted to divert its newsprint advertising budget to direct mail. Established a profitable DM plan of postcards to announce specific seasonal offerings to complement their online email efforts.
• View Article: A Triple Crown of Cecil Winners (PDF)	Journalism Samples I began my writing career freelancing for local newspapers (The Cecil Whig and Wilmington News Journal), and worked my way up to local and regional magazines. I was co-founder and features editor of Cecil Soil Magazine for two years (see website: www.cecilsoil.com), and still contribute stories occasionally as time permits. View most recent articles at left.
• View Article: Soothing That Savage Itch (PDF) • View Article: Lens Lessons (PDF)
• View Article: Road Trip! (PDF) • View Article: Winbak Farms - Cecil County's Little Slice of Heaven (PDF)