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	Timely tips and techniques to increase response and conversion
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This report outlines many money-wasting marketing mistakes made today, and how a simple switch in thinking can bring you closer to your customers and prospects, resulting in better response, higher conversions, and bigger ROI!

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"I featured one of Apryl's products as a premium during an e-mail campaign for a recent book launch, and it helped me gain the #2 spot on Amazon's Best Seller List. The enthusiasm and professionalism she brings to her copywriting reflects well on any business, and I'll definitely partner with her again."

Here are samples of Apryl's small business marketing articles, website copy, and direct mail marketing materials:

• View Web Pages	Eclipse Solar Web Copy Copy for website of solar power system installation company.
• View Web Pages	A.R. Myers Glass Web Copy Copy for website of established, family owned glass installation and repair company. Target audience for this project is architects, construction contractors and owners of auto fleets as well as vehicle and homeowners. Website to position company as the experienced leader in the region, trusted by professionals, and dedicated to superior quality and service.
• View Web Pages	Pet Bounce Homeopathic Product Web Copy Home page and ingredients page for a homeopathic product to treat arthritis in dogs and cats.
• View Web Page	Pain-Free Digestive Health Web Copy A short landing page for collecting feedback for a physician who wanted to create an e-book on digestive health issues. He ran a series of PPC ads to drive traffic, and used the resulting feedback to develop chapters for the book. Those who filled out the survey question received a free copy of the book once it was written.
• View Newsletter	Revitol Anti-aging information/product email Email Marketing A newsletter style email campaign sent to an affiliate's list of pre-qualified beauty product customers. Request was for informational piece with product recommendation at the end, to be signed by newsletter author.
• View Email	Bowtrol follow-up email Email Marketing This was geared toward prospects that visited the product website and partially finished an order form. Offers them an additional discount to finish placing the order.
• View Home Page • View Men's Page	Provillus Hair Restoration Product Web Copy Reworked copy for international sales site for men and women (Home, and Men's site shown).
• View Home Page • View Ingredients Page	Teeth Whiten Tips Web Copy A unique application of tooth-bleaching ingredients with patented, formula-filled swab applicators (Home and Ingredients Pages) Worked from product label and research of patented swab technology.
• View Yeastrol Pages	Yeastrol Web Copy Website Copy for Yeastrol, a homeopathic product that helps battle the symptoms of yeast infection.
• View Revitol Brightener Pages	Revitol Skin Care Products Web Copy A variety of natural skin care products in the Revitol line for which I re-wrote overview and associated ingredients pages.
• View Muscle Advance Pages	Muscle Advance Web Copy The client provided an ingredients page for two related body-building products-a Low-Carb Whey Protein Isolate Powder, and a Weight Gainer Protein Powder. After researching all the ingredients, visiting weight training blogs and interviewing body builders, I wrote the sales page copy for both products. Getting into the prospect's head on this one was fun, but no.the picture of the female lifter on the first page isn't me. Darn.
• View Herpeset Products Pages	Herpeset Web Copy Herpeset is an alternative health product produced by Pacific Naturals, a manufacturer of homeopathic products and supplements. I wrote the Home page and Ingredients page content.
• View Osteodenx™ Bio-Replenishment Ad (PDF) • View NIKKEN Aqua Pour™ Filter ad (PDF)	Nikken Independent Wellness Consultants Health and Wellness Newspaper Insert Part of an ongoing, multi-stage advertising campaign for a new bone health product, Osteodenx™, this display ad ran in a "wellness magazine" insert for a daily newspaper. Magazine Display Ad for Healthy Water Used as a flyer and as a display ad in a regional glossy bi-monthly magazine.
• View Mailer (JPG) • View White Paper (PDF)	Philadelphia Lighting Maintenance Company Direct Response Mailer This lead generation mailer was designed after the company sent out a straight letter to 500 local businesses to test the market. Once the control is established, the company plans to expand and test other versions in various markets. White Papers: Lead Gen 5 Costly Retrofit Mistakes and How to Avoid Them is an expansion of a tri-fold print brochure the company had in stock. Designed as a bait piece for their Direct Response Mailer, the report touches on several energy-saving topics of high importance to the target market.
• View Air Liquide PR (PDF) • View Aronomink PR (PDF) • View Barkitecture PR (PDF) • View Bernardon Website	Bernardon Haber Holloway Architects PC Press Releases: Air Liquide Center, Aronomink Golf Club, and Barkitecture Designed to keep the firm in the news, these PRs are a sampling of those developed to announce timely projects, and were released to the firm's publicity file as well as on the web through PRWire. Campaign over one year's time has resulted in publication in several magazines and newspapers, both regional and national.
• View Brochure - Outside (PDF) • View Brochure - Inside (PDF) • View Website	Kirsh Title and Law Office of Peter Kirsh Web Copy and Tri-Panel Brochure With a unique specialty in Real Estate Law, Peter Kirsh wanted an up-scale brochure to hand to realtors, bankers and others who refer both residential and commercial clients to his firm. When it came time to revamp his website, he asked me to provide that copy as well.
• View Brochure (PDF) • View Website	Group Benefit Strategies, LLC Web Copy, Tri-panel Brochure, Audio Scripts for On-Hold Messages GBS is an independent broker of group benefits products across three states. This is a multi-faceted industry that lives or dies on customer service and differentiation, which we established across all mediums.
• View Press Release (PDF) • View Website	University of Delaware (Agriculture Division) Web Copy and Press Releases Client struggled to establish a consumer-oriented website designed to bring together Fresh Farm Marketers, Growers and Consumers across the Mid-Atlantic. I introduced him to an accomplished web designer, then worked together with the designer to provide most of the copy for the website. Sent out periodic PRs ahead of and during site launch.
• View Home Page Copy • View Benefits Page Copy	A. C. Meeks Company Web Copy for Poodle-Loo Poodle-Loo was invented by a small-dog owner as a natural alternative to "pet potties" for small dogs, giving them a portable, natural grass area on the porch or deck to use that is convenient for the owner. A fun product to think up benefits for! Home page written from dog's point of view.
• View Postcard (PDF) • View Newsletter (PDF) • View Mailer (PDF)	Milburn Orchards Postcard and Mailing Campaigns, Annual Newsletter This 100-year-old orcharding family wanted to divert its newsprint advertising budget to direct mail. Established a profitable DM plan of postcards to announce specific seasonal offerings to complement their online email efforts.
• View Article: A Triple Crown of Cecil Winners (PDF)	Journalism Samples I began my writing career freelancing for local newspapers (The Cecil Whig and Wilmington News Journal), and worked my way up to local and regional magazines. I was co-founder and features editor of Cecil Soil Magazine for two years (see website: www.cecilsoil.com), and still contribute stories occasionally as time permits. View most recent articles at left.
• View Article: Soothing That Savage Itch (PDF) • View Article: Lens Lessons (PDF)
• View Article: Road Trip! (PDF) • View Article: Winbak Farms - Cecil County's Little Slice of Heaven (PDF)