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Timely tips and techniques to increase response and conversion |
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Excerpts from conversations with industry experts on solving problems, communication techniques, branding, and more |
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A Wall Street Minute: short insights on using the news to stay in front of your clients and prospects |
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| This report outlines many money-wasting marketing mistakes made today, and how a simple switch in thinking can bring you closer to your customers and prospects, resulting in better response, higher conversions, and bigger ROI! | |
Apryl Parcher has over 25 years of experience in business, ranging from civil service to owning and operating several small businesses. She has a wide range of writing experience as well, starting out as a freelance journalist while still operating a retail establishment, and ending up a full-time business copywriter.
Writing for newspapers and magazines honed her ability to tell an effective story and capture the imagination of the reader with effective headlines and leads, but it also honed her listening skills as well, which allows her to get to the heart of each client's uniqueness and distill it for their audience. For samples of her work, please visit her portfolio page.
As a businessperson she understands the marketing needs of her clients, and earns them thousands of dollars in Return on Investment (ROI) on their marketing pieces. She also conducts workshops and seminars for organizations on Direct Response Marketing.
As a self-styled naturalist, Apryl embraces a wellness philosophy (both in business and at home), and her familiarity with alternative health and natural health products, both from a consumer and a business standpoint, gives her a unique edge in writing for those markets.
During the six years she operated her retail store, Apryl sold (and used) many herbal and natural products to an eager market, and studied her customers and prospects carefully. She created eye-catching displays and wrote descriptive copy for her products online that drove customers to her shop. She also worked for two years as a sensory panelist for E.I. duPont Nemours, further honing her ability to write descriptive text that involves the senses.
Her retail sales experience, combined with a journalist's nose for getting to the heart of a story, allows her to cut through the clutter to write compelling copy for her clients, honing in on the consumer's emotional hot buttons and laying out benefits in a clear, concise manner. She encourages her natural health copywriting clients to use Direct Response techniques in all their marketing materials, and works with them to test campaigns and track results carefully. See her case studies page for examples.
In her spare time, Apryl continues to write short fiction, and enjoys organic gardening and working with herbs. She also loves bird watching, fishing and boating with her husband and three children in Chesapeake City, Maryland.
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